Acquiring new customers and retaining old ones is a goal for every business, whether startup or existing. One of the best ways to achieve this goal is by targeted sticker marketing.
The advantages of brand sticker marketing cannot be overemphasized. Stickers (know more) are very potent when it comes to advertising brands because of how they are perceived.
You can design your own stickers with a custom sticker tool. But before we get there, let’s look at how you can attract and keep customers using stickers.
Why are stickers this potent?
This question is one of the most popular among people new to the idea of using stickers. Stickers are among the cheapest ways to build brands. Printing stickers don’t cost so much yet, existing and prospective customers appreciate receiving stickers.
In trying to decipher why stickers are this potent, let’s make a brief comparison with other promotional media. When you are trying to sell a brand to a new customer, you can make use of several means. Some of these include TV and radio commercials, social media, promo articles, billboards, and direct marketing.
The truth about all these methods is that a customer can smell your intent miles away. Because of this, they quickly put up defenses which is why these methods aren’t so effective anymore. By the way, you get to spend so much of each of these methods that it isn’t just worth it later on.
With targeted sticker marketing, it is a whole different ball game. People somehow see stickers differently even though it is glaring that they are advertising media. When we were younger, for example, we saw stickers as gifts or rewards. Unconsciously, many of us have carried on the same legacy into adulthood.
For this reason, brand sticker marketing is very effective. People cherish stickers so much that they will place them on any property they own. From cars to laptops, even to their doors and notebooks, stickers can be placed anywhere.
Since people will hardly put up a defense against stickers, you can enjoy the amazing benefits they present. You can either make your stickers using a custom sticker tool or simply contact a printing company to order.
Making the most of your sticker campaign
Since stickers are mostly perceived as gifts and people will hardly reject them, you are at an advantage. However, with a little extra effort, your sticker campaign can bring you so much reward. All you have to do is channel the stickers right.
We have put together a few tips to help you get the best results from your sticker marketing campaign.
Know more about your target market
Before you even design your stickers at all, it is imperative that you find out about your target market. There is so much to find out about them. Find about what they need, what they like, what will motivate them, what they fantasize about at night, etc.
The list is endless but the whole idea is the creation of customer persona. Take every demographic into consideration including desires and fears. Your aim for the sticker campaign is to attract and retain customers. If you don’t know about your customers, how do you hope to achieve this aim?
When you know more about them, you can come up with sticker designs that help you create a connection. The whole point is providing them with stickers that offer value. This is the key to attracting new customers and retaining old ones.
Never forget that why your business exists is to meet the needs of the customer. So even when you are engaging in targeted sticker marketing, you have to meet their needs.
Develop a strategy
Using stickers to attract and retain customers can be done in a variety of ways. It all depends on your business and how creative you can be. To make it easy to understand, here are a few examples. You can place stickers on your windows, doors, and floors if you operate a physical store.
When you do your brand sticker marketing this way, you attract people walking around by tickling their curiosity. Since you have taken the time to study your target market, you should know what they like. Engage this knowledge in how you run your sticker marketing campaign.
Another example is if you run an e-commerce store, you place stickers as gifts in packages. This is about the best way to reach your customers since you may never see them physically. You can also place the stickers on your packaging as part of the package design.
Let’s not forget the standard procedure of handing out stickers to customers when they walk into your store. This will work for just about any kind of business. When you share them personally, it gives you the opportunity to speak with customers one-on-one which helps to create a connection.
Creative sticker design
After studying your target market and deciding on your strategy, you need to come up with a design. When it comes to designing stickers, you need to step out of the box. You cannot afford to do what everyone else is doing.
If you do, then there is no reason why people should pick your stickers ahead of others. Create unique designs using your custom sticker tool. There are no specific rules governing this process. All you need to do is ensure that you convey the message about your products clearly focusing on consumer needs.
If you are not so good at designing, you can contact a company to design and print on your behalf. Make sure that you furnish them with all the necessary details. Choose whether you want your stickers to be funny, quirky, inspirational, useful, or entertaining. Don’t leave anything to chance when it comes to designing your stickers.
Distributing your stickers
If you choose to hand the stickers out one-on-one, you should figure out your distribution strategy. There are quite a number of ways to handle distribution. Again, this will depend on your business and your creativity as well as your target market.
Targeted sticker marketing is a potent way to grow your brand if you can get it right. We have shown you how to get the best from your brand sticker marketing in this post. Learn how to use the custom sticker tool, it will always give you an extra edge in your designs. If you have any demand for custom stickers, welcome to inquire us at Zigpac.